Super Bowl Ad features inclusion, adaptive technology
Every year during the Super Bowl companies pay big money to have their products in ads during the game; and every year the commercials gain more interest than the game itself. This year is no different. This year will feature a boy with disabilities using an adaptive controller from Microsoft while playing a video game as several friends look on.
Inclusion is nothing new during the Super Bowl. In 2015 McDonald’s aired a commercial featuring a little girl with down syndrome and her family eating dinner. Click here to read about how this was received 3 years ago.
This shouldn’t be big news, but what we should be cheering for is that companies are thinking of people with disabilities when designing products. Everyone wins with inclusion. We talked about inclusion and how shared interests can create lasting friendships in a story here.
So even if the team you root for didn’t win the Super Bowl, you can feel good about inclusion and adaptive technology both getting a win.